# Behind the Scenes at Fairy: The Science of a Superior Clean

> Go behind the scenes at Fairy and discover the science and innovation behind a brilliant clean, from short-cycle tablets to Skip the Soak spray.

## Page Information

- **Site**: fairy
- **Page ID**: about/fairy-science-of-a-superior-clean
- **URL**: https://fairy-dish.co.uk/about/fairy-science-of-a-superior-clean
- **Locale**: en_GB

## Content

Behind the Scenes at Fairy: The Science of a Superior Clean Every Fairy product starts with a simple goal: to solve real-world challenges you face when doing the dishes. From saving energy to tackling the toughest types of grease, our innovations are driven by a deep understanding of your needs and backed by world-class science. This article gives you a sneak peek into how we innovate. The automatic dishwashing challenge: achieve brilliant cleaning in shorter cycles Fairy’s goal is to make dishwashing as simple, fast and convenient as possible. That's why we use the toughest conditions as our benchmark: short cycles, which we define as being pre-programmed wash cycles lasting less than 55 mins . These conditions act as a "torture test" to push our formulas to their limits. To understand why, we need to look at the science of cleaning. The Sinner Circle defines dishwasher performance as depending on four factors: time, temperature, mechanics, and cleaning ingredients. In a shorter cycle, time is limited and temperature is often reduced. This means the ingredients in your detergent must work much harder. Designing products to excel in these conditions led to the development of: Fast-release technology: The capsule itself is engineered to dissolve almost instantly the moment it hits the water, releasing the powerful formula right at the start of the cycle. Advanced cleaning chemistry: The formula contains a proprietary blend of enzymes and surfactants that are designed to work effectively in the cooler temperatures often found in short cycles. These technologies are how Fairy Platinum Plus [1] and Fairy Miracle [2] are designed to deliver an outstanding clean in every cycle, even short cycles, removing the trade-off between convenience, performance, and sustainability. Watch the video : Unveiling Secret Science: Revolutionizing Auto Dishwashing , with Katrien Hellings, our R&D Product Research Scientist for Automatic Dishwashing in Europe. The hand dishwashing challenge: achieve brilliant cleaning in all conditions In our labs, we evaluate thousands of formulations every year to find the perfect combination of active ingredients to tackle the toughest types of grease, in all conditions, whether it be large, complex loads, or cool water. Our most advanced formula is Fairy Max Power [EG3] , comes in an innovative upside-down bottle with dosing and ‘anti-leak’ technology that will help you get the job done quicker – with no time wasted ‘last dropping’. Watch the video: Unveiling Secret Science: Transforming Hand Dishwash with Fairy Power Max , with Bart Van de Putte, our R&D Product Research Scientist for Hand Dishwashing in Europe. The soaking and scrubbing challenge: a powerful clean without the wait You told us about another common frustration: the time and effort spent soaking and scrubbing greasy, baked-on messes. This gave our scientists a new mission: could we create a formula so powerful it could replicate the effect of an overnight soak in just minutes, so you can get your kitchen clean faster? The result of this challenge is Fairy Skip the Soak Power Spray [4] . Its specially formulated chemistry is designed to quickly penetrate and loosen tough greasy soils, helping make cleaning easier. This innovation simplifies your dishwashing routine by delivering: The power of an overnight soak in just minutes. A versatile, all-in-one solution for pre-treating tough dishes or quickly cleaning kitchen surfaces. Inventing the future: how we discover new cleaning technologies Beyond improving our current formulas, our scientists are also working to invent the cleaning technologies of the future. One of the most advanced techniques we use is called Microarray Polymer Profiling ( Bakshani et al., 2023, Food Chemistry ). Think of it like "molecular fingerprinting" for dirt: Mapping the soil: Using specialized robots, we place hundreds of tiny, different soil samples (like microbial biofilms or dried-on food) onto a surface the size of a postage stamp. Finding the key: We then expose these "fingerprints" to various molecular probes. This allows us to see exactly what the soil is made of at a molecular level. Developing the solution: This deep understanding helps us guide the development of novel technology, like discovering brand-new enzymes that are perfectly designed to target and break down a specific type of soil. This patented platform, developed in partnership with researchers at the University of Newcastle (UK) , has already led to the discovery of novel enzymes and new scientific insights, paving the way for the next generation of Fairy products .