# What's Inside Fairy Max Power Washing Up Liquid?

> See what's inside Fairy Max Power washing up liquid, from tough grease-cutting surfactants to preservatives and perfumes, and what each one does.

## Page Information

- **Site**: fairy
- **Page ID**: about/whats-inside-fairy-max-power
- **URL**: https://fairy-dish.co.uk/about/whats-inside-fairy-max-power
- **Locale**: en_GB

## Content

What's Inside Fairy Max Power? Fairy Max Power is designed to effectively tackle your biggest dishwashing challenges, providing powerful, long-lasting cleaning action that helps you get through many items with ease, right until the last drop. Every ingredient in Fairy Max Power has a specific and important job to do, working together to deliver brilliant cleaning performance and a delightful experience. All ingredients and formulas undergo a strict safety protocol to ensure the levels we use in our products are safe when used as intended. Learn more about this process here [Link to Article #3 - How We Ensure Fairy Products Are Safe For Consumers]. The anatomy of Fairy Max Power We believe in full transparency, so here is a simple guide to the function of the ingredients commonly listed on the back of our Fairy Max Power bottles. For a complete, product-specific list of all ingredients, please visit the official P&G ingredient information website at: https://www.info-pg.com/

Label

Caption

Ingredient(s)

Function

Anionic surfactants

These are the primary cleaning agents responsible for cutting through all types of grease (even the toughest ones) and removing food residue. They work by creating foam, lowering the surface tension of water to penetrate soils, and emulsifying fats and oils so they can be easily rinsed away from dishes. Specific anionic surfactants like Sodium Laureth Sulfate (SLS) contribute to foaming and effective grease removal.

Non-ionic surfactants

Work in synergy with anionic surfactants to enhance grease removal and overall cleaning. They are particularly effective at breaking down oily residues and preventing the redeposition of soil onto dishes. Ingredients such as Lauramine Oxide and ethoxylated alcohols contribute to their powerful degreasing action and foam stability.

Preservatives

Prevent the growth of bacteria and other microorganisms in the product, ensuring efficacy and safety.

Benzisothiazolinone

A preservative used in very small amounts to protect the product against bacterial and fungal contamination, used broadly in cosmetics and consumer goods.

Phenoxyethanol

A glycol ether used as a preservative and fragrance ingredient, effective against a wide range of bacteria.

Perfumes

Fragrance ingredients that provide the characteristic and pleasant scent of our products to enhance the overall dishwashing experience.

Benzyl benzoate

A sweet, balsamic note that helps to stabilize the scent.

Benzyl salicylate

A mild, floral, and slightly balsamic scent.

Citronellol

A fresh, rose-like, and slightly citrusy aroma.

Hexyl cinnamal Limonene Linalool

A perfume raw material with a floral scent like jasmine or hyacinth. A perfume that gives a light, fresh, and sweet citrus scent. It naturally occurs in citrus fruits like lemon and oranges. The levels of Limonene present in our products are less than what you would be exposed to from eating an orange. A perfume raw material with a floral smell like French lavender. It is naturally produced by over 200 species of plants including pine trees, mint, and citrus fruits.

### Frequently Asked Questions

#### Is Fairy Max Power safe?

Yes, safety is at the heart of everything we do. As part of the P&G family of brands, all Fairy products build on over 180 years of consumer trust; a commitment upheld by a team of more than 500 scientists and experts. Learn about the three core commitments we make as part of our Fairy Safety Promise here

#### What’s the difference between Fairy Max Power and Fairy Original liquid?

Fairy Max Power’s formula is more powerful for faster cleaning. It’s upside-down bottle with dosing and ‘anti-leak’ technology will help you get the job done quicker – with no time wasted ‘last dropping’.

